Campaign Brief· Ricki Green·· 4 天前AI 评分21
Chemistry 为新西兰养老护理行业推出 "The Long Drive" 广告活动，聚焦老人每日驱车 239 公里探望伴侣
A 239 km drive each day, just to see his wife. Chemistry highlights the plight of NZ’s aged care sector with ‘The Long Drive’ campaign
AI 导读
Chemistry 联合 The Aged Care Association 与 Anthem 推出 "The Long Drive" 广告活动，揭示新西兰多地养老院关闭后，老人每日驱车 239 公里只为探望伴侣。活动覆盖户外、平面、广播和数字渠道，并让老年人在奥克兰街头举牌搭车。专属落地页 thelongdrive.co.nz 供公众阅读真实案例并一键致信当地议员。
来源：Campaign Brief · campaignbrief.com